How Amazon Sellers Can Avoid Listing Suspension and Account Deactivation

Amazon is one of the largest e-commerce platforms in the world, and millions of sellers rely on it for their livelihood. However, Amazon is also known for its strict policies and guidelines, and sellers who violate these rules can face severe consequences, such as Amazon listing suspension or account deactivation.

In this blog post, we’ll discuss some tips and strategies from CJ Rosenbaum, a top Amazon seller lawyer and founder of, on how Amazon sellers can avoid listing suspension and account deactivation.


Understand Amazon’s Policies

The first step in avoiding Amazon listing suspension or account deactivation is to understand Amazon’s policies and guidelines thoroughly. Amazon has a detailed set of rules and regulations that sellers must follow, and failure to comply with them can result in a suspension or deactivation.

Some of the common reasons for Amazon listing suspension or account deactivation include selling prohibited or restricted items, receiving a high number of negative feedback, shipping orders late, or engaging in fraudulent activities. As an Amazon seller, you need to be aware of these policies and take the necessary steps to comply with them.


Monitor Your Performance Metrics

Amazon closely monitors its sellers’ performance metrics, and sellers who don’t meet the set standards may face suspension or deactivation. As a seller, you need to monitor your performance metrics, such as your customer feedback, order defect rate, and late shipment rate.

If you notice that your performance metrics are below Amazon’s standards, you need to take action to improve them. This could involve improving your product quality, providing excellent customer service, and shipping orders on time. By staying on top of your performance metrics, you can avoid Amazon listing suspension or account deactivation.


Respond to Customer Complaints

Customer complaints can be a major source of Amazon listing suspension or account deactivation. Negative feedback, customer complaints, and A-to-Z claims can harm your performance metrics and put your seller account at risk.

As an Amazon seller, you need to respond to customer complaints promptly and professionally. Take the time to listen to your customers’ concerns, and provide a solution that meets their needs. By doing so, you can prevent negative feedback and A-to-Z claims and maintain a good relationship with your customers.


Create a Solid Plan of Action (POA)

A Plan of Action (POA) is a crucial tool for Amazon sellers facing listing suspension or account deactivation. A POA is a document that outlines the steps you will take to address the issue that caused your suspension or deactivation. It’s an essential tool in the appeal process and is required by Amazon to consider your appeal.

A well-crafted POA should be specific, honest, and address the root cause of the issue. It should also include concrete steps and timelines to prevent the issue from happening again. By having a solid POA, you can increase your chances of getting your listing or account reinstated.

Amazon listing suspension or account deactivation can be devastating for any seller, but by following these tips and strategies, you can reduce your risk of facing these consequences. As an Amazon seller, it’s crucial to understand Amazon’s policies and guidelines, monitor your performance metrics, respond to customer complaints, and create a solid Plan of Action. With the right approach, you can build a successful business on Amazon while avoiding the pitfalls that can lead to listing suspension or account deactivation.