Helpful Tips for Amazon’s ‘Not as Described’ Allegations
Today I want to talk to you about ‘not as described’ complaints on Amazon, and what we see that causes them.
First off, we all know that when you return a product as a customer on Amazon, there’s a list of selections for reasons for your return. Often customers will select not as described as the reason for returns. If you get enough of these returns, you would have a not as described complaint lodged against your account or listing. Some of the issues obviously that we see are with the product description. So you might have product descriptions that are not exactly matching your product. For example, if you have a size description for your product for a specific fit, but the product comes in either smaller or bigger than what you have described, a lot of customers will report while they return the product that it’s not as described.
Other things we see often is with branding. Oftentimes with not as described complaints, Amazon will say that the product you’re selling might be a generic version of the product and not the branded version of the product. We see this often with private label brands. So if you’re selling a product that’s not properly labeled, you might also encounter this issue.
Other issues include defects and quality issues, where your product might be of a lesser quality, and often customers will file not as described returns, causing complaints.
So with all this in mind, there’s a few things that you could do to make sure you don’t receive these type of complaints.
First, you want to make sure that all of your product descriptions are matching your product. One of the ways to do that is to confirm with the manufacturer or confirm on your own that the actual product matches your product description. If you’re listing on somebody else’s listing, make sure that as well. And if it doesn’t, it’s always best to change your listing, change your descriptions or list somewhere else.
Other things I want to mention include quality inspections. Make sure you don’t have mixed in products with higher rate of defects. With these products, you’re more likely to get these complaints. Also for branded products, make sure the branding match. And if you’re selling even a generic version under a private brand value, make sure that your products are labeled. This is very important because customers will often get a generic version, and when they want to report that, there’s really no option to report that they bought a generic version from a branded listing. So they will often select the not as described reason for returns.
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For additional information on Amazon allegations:
CJ Rosenbaum talking about a rise in phone calls about Amazon sellers who’ve been sued.
Parallel Importing Complaints on Amazon
Restricted Product Suspensions on Amazon Sellers