First Impressions Matter! Why You Should Make Your First Plan of Action Your Best Plan of Action
Do you consider first impressions important? How do you plan to meet someone for the first time, or contact someone you have sensitive topics to discuss? Would you want to come across as unprepared and hostile? Or would you rather be known as calm, professional, and diplomatic?
Not only do first impressions matter in most situations, they especially matter when reaching out to Amazon to reinstate your suspended seller account.
If you rush through an initial response to Amazon, not carefully crafting a Plan of Action designed to persuade them to reactivate your account, you might find yourself in an even deeper hole.
If your first Plan of Action is not successful, a note is made of this and it will stay on your record.
From this point, another Plan of Action must be drafted, to be reviewed by a different staff member at Amazon, and the decision the previous staff member made will need to be overridden. Furthermore, the longer this goes on, and the more failed attempts you make toward reinstating your account, the less likely you will successfully recoup lost earnings or successfully bring Amazon to court.
Don’t add an extra layer of complication to your account reinstatement.
Make sure your first Plan of Action is right on target.
Follow our guidelines for best practices on how to draft this document in the most effective, persuasive way possible. Ensure you address the root cause. Address how you immediately took action to help the customer, by giving a refund, for instance. Then, make sure you lay out a clear path to convince Amazon of systemic changes you plan to make for your business.