Amazon Suspension: How to Get Reinstated on Amazon
When your seller account gets suspended, the only option you have for getting reinstated is to learn how to write an Amazon appeal plan. Although there is no universal solution for Amazon suspension, there are certain key factors when it comes to writing an appeal plan that will increase your chances of a successful reinstatement.
Your first step is to do a thorough analysis of your Amazon seller account. With this, you can perform an assessment of your customer metrics and find out where you went wrong. The most important customer metrics to analyze before you submit your plan of action are your feedback, any A-Z claims, your customer satisfaction rate, order defect rate, and return rate. Collecting this data will give you a much clearer idea of where you stand as far as your suspension goes, and how likely you are to get reinstated.
Writing Your Amazon Appeal Plan
As far as Amazon is concerned, the only thing that matters is your dedication to customer satisfaction. That means to successfully get reinstated on Amazon, you need to show the seller performance team that you have already corrected any errors that led to the suspension in order to ensure they won’t happen again. When you write your Amazon appeal plan, you must acknowledge that you are accountable for the errors that caused the suspension.
Once you’ve taken accountability, you must provide a concise, yet detailed plan on how you have amended these errors. For example, if a shipping error caused your suspension, state exactly how the employee in charge of this department (or you personally) has changed their method of work to avoid any errors in the future. Your appeal plan must be brief overall, but this is where you’ll need to offer very precise details.
When you are writing your plan of action, Amazon’s dedication to customer service must always be at the forefront of your mind. Their principle of Customer Obsession should be the driving force behind every word of your Amazon appeal plan. Amazon considers your ability to sell on the platform as a “privilege” – not a right. Keep their core mission in mind in order to maximize your chances of reinstatement.