Growing your business can be tough to do for companies of all sizes. A company might have a great product or service but no business growth strategy to help it define what its future looks like. To achieve consistent, sustainable growth towards long-term success for your business, you want to be prepared for the obstacles that may arise.

Using growth strategies can help you identify and access the components needed to be prepared for any obstacles that may come your way.

When dealing with growth strategies, they go beyond your business and marketing plans, which detail how you’re going to meet specific business targets. Growth strategies are important because they keep your company working towards goals that go beyond what’s happening in the market today. They keep both leaders and employees focused and aligned, and they compel you to think long-term. Bad decisions often happen when you make decisions based on today, instead of an emerging tomorrow.

There are many components necessary to your growth strategies.

One of the most important components to help your website and marketing materials is to have a unique value proposition. Value propositions help to clearly state to prospects why they should do business with you rather than your competitors, and makes the benefits of your products or services crystal clear on what it does and why customers need it. It also creates a growth strategy that provides the steps the company is going to make to take new things to market.

An example of a unique value proposition is from Uber.

Uber is a low-cost taxi service. It targets people who need low-cost, on demand transportation. It helps to eliminate the frustrations of travel because with one tap the car comes directly to you, your driver knows exactly where you are and needs to go and the payments are all cashless, so no more fumbling with bills or worrying if you have enough in your pocket to pay.

The competitors of Uber have similarities to these components, but what makes Uber’s value proposition unique is their slogans, “ Get there: your day belongs to you” and “Connecting you with the people, places, and things you love.” These slogans make Uber unique from its competitors because the proposition focuses on the needs of the customer by using the word “you.”

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