Amazon Seller News: Why Sellers Struggle With Section 3 Suspensions
Section 3 suspensions on Amazon are the highest normal enforcement action that Amazon can take against sellers on their platform. Unlike a typical suspension, appeals for Section 3 require a much broader depth of evidence that shows you are committed to being a compliant seller if your account is reinstated. In this blog, we walk you through what Section 3 is, why Amazon uses it against sellers, and how our team can help resolve these issues.
Related Content:
Sec 3 Amazon
Amazon’s Section 3 of the Business Solutions Agreement (BSA) details how they handle sellers who repeatedly violate the rules of being a seller on Amazon or commit large scale abuse of these rules. Rather than continuing to issue smaller suspensions for individual issues, Amazon escalates the severity to Section 3 to signal the broken trust between the seller and Amazon’s enforcement team.
Although Section 3 cases are appealable, standard appeals are unlikely to have the same effectiveness. Since trust is broken between the seller and Amazon, their teams are looking for a demonstration of genuine change by the seller in order to justify you being allowed to return to the platform.
Amazon Appeal Submissions – Resolving Section 3 Cases
Compared to normal suspensions, Section 3 cases require much more extensive appeals in order to reinstate accounts on Amazon. This is because Amazon reserves Section 3 suspensions for sellers who have repeatedly demonstrated a lack of consideration for the rules of selling on the platform. Normally, Amazon is okay with sellers who have violated the rules as long as they are working towards future compliance. However, the continued or purposeful ignorance of the rules means that it requires larger action to demonstrate commitment to future compliance.
At Amazon Sellers Lawyer, we are prepared to use multiple means of appealing your suspension in order to get you reinstated. First, through traditional means, we prepare appeals that set up escalation options for your case. As lawyers, we can use this experience to guide the next step, pre-arbitration.
Arbitration is a private legal proceeding that allows an independent arbitrator to hear your case and issues a legally binding decision between you and Amazon. Just filing for arbitration alone can be important for moving the case to Amazon’s legal team, where they are pressured to resolve it as fast as possible. If your case continues to the hearing, we will be there to see you through your hearing.
Contact Amazon Sellers Lawyer Today
If you are currently facing Section 3 suspension on Amazon, contact the team at Amazon Sellers Lawyer today. Our experienced team is ready to help you every step of the way to resolving your suspension. You can give us a call directly at 212-256-1109 or fill out our online form linked here.
About the Author
CJ Rosenbaum, Esq.
CJ Rosenbaum is the founding partner of Amazon Sellers Lawyer. He’s been practicing law since 1995, and since 2016 his firm has focused exclusively on helping Amazon sellers deal with issues like suspensions, intellectual property disputes, and withheld funds.
CJ has written seven books on Amazon seller legal issues including the Amazon Sellers’ Guide to Copyright Law. He has spoken at major industry events like the Prosper Show, Global Sources Summit, Retail Global. CJ also works with the Amazon Sellers Lawyer team to provide free content for Amazon sellers. This is available through their online blog and YouTube channel, frequently covering major Amazon updates and important topics relevant to the seller space.
Through BrandProtectionAmazon.com, the firm also supports brands in protecting their products. This gives the team the unique opportunity to learn from case wins on both sides of the fence, strengthening protection for both the sellers and brands that Rosenbaum & Segall P.C. represents.
Amazon repeatedly rejecting your Plan of Action? Amazon Sellers Lawyer handles suspension appeals and account reinstatement cases – including arbitration against Amazon when they’re withholding seller money. Contact us to discuss your situation and figure out the best path forward.