We discuss trademark and copyright law, the two primary ways to protect your brand around the world. The Chinese marketplace is booming and ripe for investment. The development of ecommerce companies like Amazon, Alibaba, and eBay have provided the keys to the global marketplace for corporations and individual sellers to market their products worldwide.

As such, it’s absolutely paramount that sellers understand their IP rights in China. It’s important for sellers to understand that with a history as long and as notable as China’s, there are bound to be differences that influence exactly what intellectual property means to the Chinese people.