Properly Packing Amazon Products For Holiday Season
Nobody wants to see this arrive at their doorstep. Image: Flickr
No matter if you’re an FBA or FBM seller, properly packing Amazon Products is a crucial part of your customer experience. In fact, the packaging is one of the metrics on that customers can base their rating of you on. Enough customer complaints and you could face Amazon suspension.
Packaging your items correctly and safely isn’t just for the customer’s benefit. It’s for yours too. Well-packaged products are less likely to be damaged in transit, which can help protect you from income loss due to preventable issues. Ultimately, it’s in your best interest to pay attention to packaging—even when you’re crunched for time (such as during busy seasons like the holidays).
If you drop ship your items…
It’s a good idea to enforce proper packaging techniques with your drop shippers from the get-go. Train them on how you require your items to be shipped and include your expectations clearly in your contract with them to help minimize confusion. Ask for updates and stay on top of any issues to address them before they grow into something suspension-worthy.
If your items are fulfilled by Amazon…
Make it easy for them to identify your items by labeling your products clearly and thoroughly. If you send in “Stickerless Commingled Inventory”, make sure that each items has a UPC on it. If your “stickered” inventory is not mixed with other sellers’ items, it’ll receive a special SKU to identify it as your unique product. Give Amazon as much information as you can so they don’t have to waste time or energy trying to figure out which products belong to who.
Not sure how to double check your packing techniques? CPC Strategy has put together two handy packaging checklists for FBA and FBM sellers. Click the links to download the PDFs instantly and avoid some packaging issues in the future.
Don’t let the craziness of the holidays—or whatever your busy season may be—frazzle you to the point where you sacrifice packaging quality. You can get slapped with an Amazon suspension, which will bring your business to a grinding halt. With these precautions, you’ll limit your risk and give your business the best shot at success.
If you still have questions about packaging or Amazon suspensions, give our team of Amazon legal experts a call at 1-877-9-SELLER or email us at [email protected]. We’d love to help your Amazon business thrive!