Amazon Prime Day Sales Up 60% from Last Year

amazon prime subscribers technology

Prime Day 2016 marked a record-breaking day of sales for Amazon.com, with the platform announcing this morning that yesterday was the highest grossing sales day since they launched. Notably, the Prime Day sales that skyrocketed the most were Amazon’s “v-commerce” products – that is, their voice-controlled technology such as Amazon Echo and Alexa.

Here are a few statistics on overall Prime Day sales that paint a more accurate picture of just how far Amazon’s reach has become:

  • The Fire Stick was the top selling item worldwide
  • Over 1 million users tried the Amazon app for the first time to take advantage of prime day sales
  • An average of one sale per second was made by someone using voice-controlled technology
  • Prime day sales of Amazon Echo beat the last record-breaking sales day of this item by 2.5%
  • Overall Prime Day sales were 60% higher than last year’s Prime Day
  • The majority of Amazon customers in the US are also Prime subscribers
  • Amazon Prime subscribers in the US now total 63 million

These numbers show that Amazon still continues to expand its reach as the largest online retailer in the world. They also show that Amazon has a clear focus to dominate the technology world with the emergence of many new “v-commerce” gadgets. By pioneering the field of voice-controlled technology for the average consumer, Amazon presents an increasing presence in the market that will be difficult, if not impossible, for any other platform to surpass.

 

Merchants Thrilled with Prime Day Sales

Here’s what some business owners had to say about their Prime Day sales:

“Amazon gives small businesses an amazing opportunity to get in front of a new audience with Prime Day. Prime Day was our biggest sales day of the year!” – Bridget Hilton, LSTN

“On Prime Day we offered customers a great deal for the Nikon D3300 camera and the deal sold out within the first hour.” – Elazar Klein, Ritz Camera

“We are absolutely thrilled. Gaining access to millions of Prime members on Prime Day was a huge win for us.” – Brian Buccella, Segway

On July 13, 2016   /   Amazon News & Updates