Amazon Sellers Experiencing a Velocity Suspension Due to Skyrocketing Sales in Q4

Amazon Sellers Experiencing a Velocity Suspension Due to Skyrocketing Sales in Q4

Amazon sellers, what I’m talking about today is a dramatic rise in the number of velocity listing suspensions that Amazon sellers are experiencing in Q4.

If you’re unaware about what a velocity issue is, it’s when your sales take off faster than Amazon anticipates a new product should take off. Or even an existing product on Amazon, if the sales suddenly skyrocket, it seems to trigger an Amazon algorithm called velocity that your sales should not increase as quickly as the sales are increasing.

When Amazon hits you with a velocity suspension, what you need to do is to be able to demonstrate to Amazon why your sales took off. Maybe it is a seasonal product, a new product, or a new way that you’re advertising, even using Amazon Pay Per Click. You need to be able to show Amazon why the sale of your product has skyrocketed.

You need to address the velocity reason in a concise and persuasive plan of action. If at all possible, you want to document what you did to grow the sales of that product so quickly. Often, you’re submitting to Amazon Pay Per Click, Amazon advertising, Facebook advertising, maybe you’re doing some grassroots advertising, but whatever you’re doing, you want to make sure you can show Amazon a legitimate reason why your sales took off.

If you are currently suspended on Amazon, call us for a free consultation 1-877-9-SELLER

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