Sellers Prepare for Amazon Prime Day
Amazon Prime Day 2016 is approaching quickly. For online shoppers, Prime Day is like being a kid on Christmas morning. For Amazon sellers, though, Prime Day is more like working in the Mall of America on Black Friday. With all the cyber madness coming up soon, how can sellers prepare for Amazon Prime Day in a way that will benefit their business? Here are a few beneficial tips for sellers to make the most of Prime Day.
Prime Day Tips for Amazon Sellers
Be Ready for a Spike in Sales. An obvious trend that comes with Prime Day is a sharp increase in traffic to Amazon.com. Naturally, consumers flock to the platform looking for a great deal while Prime Day sales are going on. For sellers, this can be either a blessing or a curse. It all depends on the level of preparation. For Amazon sellers who prepare for Prime Day, the high volume allows for a major surge in revenue. In fact, Prime Day sales in recent years have shown up to 300% increased sales for FBA sellers.
Check Your Inventory. Losing sales because you’ve run out of inventory in the midst of Prime Day is highly unfortunate. Putting your seller account in jeopardy because you failed to check your inventory before Prime Day is even worse – as a seller, you most likely already know that just one buyer complaint can be disastrous, even leading to account suspension. It’s best to be safe and restock well before Prime Day hits.
Review Your Listings. Inaccurate details or a sloppy presentation can cause you as an Amazon seller to lose the sale – even when they are ready to buy your products. Before Prime Day, make sure your listings are flawless: 100% accurate, detailed, and professional.
The madness of Amazon Prime Day 2016 will strike on July 12th – so sellers, get ready. Be sure your inventory is fully stocked, your listings are impeccable, and your staff is ready and waiting to make the best of it.