Amazon Suspension Lawyers

Our firm has the most experience drafting Amazon plan of action documents and Amazon listing suspension appeals to obtain Amazon listing reinstatements in the world. Our approach is designed to provide Amazon with a clear, organized and evidence-based appeal. We do not rely on generic templates. We analyze the listing(s), documents, policy at issues, our client’s business operations and the overall account health risk and craft individual strategies for every client issue.

1. We Identify the Real Root Cause

Amazon may provide a vague notice stating “inauthentic,” “counterfeit,” “restricted product,” “product safety,” “used sold as new,” “intellectual property,” or “listing policy violation.” However, the true issue usually involves invoices, packaging, listing content, supplier documentation, customer complaints, account history or product compliance.

For example, an Amazon inauthentic suspension does not really mean that the seller is offering a fake product. Amazon may simply be inquiring about the seller’s supply chain to ensure it has reliable sourcing documents. A Used Sold as New plan of action might require a review of packaging, returned inventory, FBA commingling, or inspection procedures.

Our teams identify the true reason for the suspension and apply our experience and analysis prior to drafting the appeal.

2. We Review and Organize the Documents Amazon Expects to Receive

Amazon almost always seeks proof of compliance. Depending on the issue, that can include invoices, authorizations letters, supplier records, product and packaging photos, testing documentation, compliance certificates, safety documents, shipping records and evidence of corrective actions.

For an Amazon product safety complaint appeal, the focus may be safety documentation and corrective action. For Amazon restricted products, the appeal may need to address the policy, product classification, listing language, and supporting documents. For Amazon brand approval, Amazon may want proof that the seller is authorized to list or sell the product.

3. We Draft an Amazon Suspension Appeal

Amazon typically requires three parts for a successful Amazon Suspension Appeal:

• Root Cause – What Caused the issue.
• Corrective Actions – What the seller has done to correct the issue.
• Preventative Measures – How the seller is ensuring the issue does not reoccur.

A strong Amazon Appeal letter should be direct, specific, and supported with documents and evidence. It should never blame Amazon or customers or rely on an Amazon plan of action sample or generic / templated Amazon appeals. The plan of action format for Amazon should be drafted in a way that persuades Amazon to have confidence the seller understands the problem and more importantly, has fixed it.

4. Avoiding Amazon Account Suspended Status

An Amazon listing suspension can be an indicator that your account health is at risk. It is imperative to make sure the same issue does not affect multiple ASINs, suppliers, or product categories so that Amazon does not view the problem as account wide.

Amazon Sellers Lawyer and our team looks beyond the single ASIN. Each Amazon Attorney on our team works to help our seller clients conduct a holistic account review to determine whether the issue is isolated or the seller should take broader corrective action to protect their account from an Amazon Seller Suspension or Amazon Account Suspension.