Inside Information from Amazon’s Staff in India

Amazon Sellers Lawyer provides exclusive insights from Amazon staff in India, revealing how seller complaints, suspensions, and brand registry approvals are handled internally.

CJ in India

CJ Rosenbaum In India With Amazon Staff

This video series focuses exclusively on inside information from Amazon staff in India. However, he had to be cautious due to ethical rules, as Amazon is represented by attorneys we face in arbitration. Yet, under Washington law, New York law, and the ABA’s model rules, he was fully allowed to speak with lower-level staff uninvolved in our cases.

So, he did—repeatedly—approaching different Amazon employees during their smoke breaks to gather insider details for sellers.

Inside Information From Amazon's Staff In India: Introduction

I started in Hyderabad, I found Amazon’s offices, and I went up to people during their smoking breaks and just grilled them for information. So this entire series of videos, I have 14 different topics to discuss with you, the entire series of videos is solely and exclusively about inside information that I obtained from Amazon staff in India.

Inside Information From Amazon's Staff In India: Brand Registry

One of the first people I spoke with was a young man. He called himself a “fresher”, meaning fresh out of college. He was probably about 22 to 24 years old, and he worked on the brand registry team. I met him at night, it was roughly 11:00 PM, and it was outside one of Amazon’s offices where there was no signage at all.

Inside Information From Amazon's Staff In India: Amazon Delivery People

It seemed like it was solely the outside contractors. What he talked about, when the delivery drivers are running late or there’s a problem, they send emails to Amazon. Amazon uses that data to track traffic conditions and to also deal, almost simultaneously, with consumer complaints that their packages are either late or damaged.

Inside Information From Amazon's Staff In India: Bezos Team for Consumer Complaints in the UK

In this video, I talk to you about the Bezos teams for consumer complaints in the UK. I would have preferred to spend my time speaking with seller support, seller performance, and the NPA teams that analyze intellectual property rights complaints. But as I was approaching Amazon staff, I followed whatever path was put in front of me to get as much information about Amazon as possible.

Inside Information From Amazon's Staff In India: Delivery Driver SPS Team

I want to talk to you about four different people that worked for Amazon that I approached. They were all taking cigarette breaks. It was three young men and a young woman. The three young men were all at the basic level, what they call freshers, meaning fresh out of college, and the woman who was just slightly older, maybe she was 24 years old, and what she did is she supervised a team of freshers.

Inside Information From Amazon's Staff In India: Procedures for Editing Amazon’s Staff Scripts

There are teams for seller support, seller performance, for dealing with Amazon vendors, for dealing with last-mile delivery for independent contractors, intellectual property rights are the MPA team. There’s just tons and tons of teams in India that deal with a plethora of issues for Amazon sellers.

Inside Information From Amazon's Staff In India: Business Requirement Documents

In this video I’m going to talk to you about the Business Requirement Documents (BRD) team. The BRD team works out of Hyderabad and these are the people that are torturing sellers all over the world with business verifications. The gentleman that I spoke to told me that the 14 leadership principles are drilled into every single employee at Amazon.

Inside Information From Amazon's Staff In India: Amz Seller Services

What I want to talk to you about is the seller services team, which right now, is operating almost exclusively in the UK. It’s on beta testing, and the theory is that sellers will be able to approach Amazon and provide methods for Amazon to improve. We talked extensively about how sellers all over the world are extremely fearful of speaking or writing to Amazon unsolicited because they don’t want anyone looking at their accounts.

Inside Information From Amazon's Staff In India: Selling Partner Support

Selling Partner Support (SPS) was very hard to get information out of, except that they do follow intense scripts. They have the ability to update the scripts, but there is an approval process. Seller support claims to treat all sellers alike. From what I learned from the brand registry, they do find sellers from different parts of the world to be harder to deal with.

Inside Information From Amazon's Staff In India: Selling Partner Support Teams

In this video, I talk about Amazon’s selling partner support teams, SPS. These are the teams that work with Amazon vendors. The team’s jobs are to handle vendors claiming shortages of inventory that were delivered, where an Amazon vendor sent Amazon 1,000 units and Amazon only logged in 900, or where an Amazon vendor sent their goods to Amazon, and Amazon shortchanged the payments to the Amazon vendor.

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