Amazon Releasing Sellers’ Confidential Info. on Price Gouging / Fair Market Pricing Violations
Amazon sellers, I want you to think back to the pre-COVID world where you could charge practically anything you wanted based upon market conditions. Then I want you to think back to January, February, March when sellers & the news couldn’t get enough of price gouging accusations that were, from my perspective, mostly baseless / false.
At that point in time, Amazon sellers would get accused of fair market pricing violations.
They would get contacted by assistant attorney generals around the United States and their Amazon accounts would be suspended.
Fast forward to today. There was a great case that was decided by a court that said that it interfered with interstate commerce to even look for information from you. Attorney generals around the country, with our help, realized that Amazon was turning over information about sellers, about every seller they could think of except Amazon itself, off of every single spreadsheet that we saw that Amazon turned over to attorney generals, Amazon left itself off as if it wasn’t in the retail business.
Here’s the latest twist. We’re seeing an uptick in the number of fair market pricing violations, but accounts are not being frozen. So you certainly want to get this thing off of your account. You don’t want any blemish to stay on at all. Address every problem before it becomes a suspension. I say that mostly about intellectual property right complaints. If you have IP complaints on your account, you want to get retractions and get them off your account before you are suspended.
Back to price gouging. So Amazon’s sending out notices that you’re violating its policies regarding pricing, but not suspending you. If you get one of these, don’t sit on it. Do not bury your head in the sand, contact us now to protect your Amazon business 1-877-9-SELLER. We can work with you to get that mark off your account.
Amazon releasing sellers’ confidential info: On a positive note, I haven’t heard from state attorney generals at all in about six months. I think that’s a good thing. You’re pricing according to the market and no one is breaking your shoes about it. I want to see each and every one of you continue to thrive on Amazon.