Fix Inauthentic Suspension in Your Amazon Account

If your Amazon seller account is suspended due to inauthentic claims, don’t worry—this guide will show you how to fix inauthentic suspension and regain access to your account. By understanding the issue, submitting accurate documents, and crafting a strong appeal, you can successfully reinstate your account.

What Is an Inauthentic Suspension?

An inauthentic suspension occurs when Amazon flags your account for allegedly selling counterfeit or non-genuine products. Common reasons for this include:

• Unjustified customer complaints.
• Incomplete or unverifiable invoices.
• Missing supplier details.

When this happens, you’ll need to act quickly to fix the inauthentic suspension and restore your account.

Challenges Sellers Face

One seller shared:

“My account was suspended due to ‘inauthentic’ complaints. Despite submitting invoices and a Plan of Action (POA), Amazon kept rejecting my appeal.”

Sellers commonly face these issues:

1. Rejection of provided documents.
2. Lack of clear feedback from Amazon.

How to Fix Inauthentic Suspension

Step 1: Identify the Cause

Start by reviewing Amazon’s suspension notice. Focus on the ASINs (product identifiers) under scrutiny. Then:

• Ensure all documents are complete and accurate.
• Verify supplier credentials.
• Double-check invoice details.

Step 2: Prepare Accurate Documentation

Amazon requires the following documents:

• Supplier Details: Name, address, phone number, and website.
• Invoices:
  • Issued within the past year.
  • Unaltered except for allowed pricing edits.
  • Matching the flagged products.
• ASIN Information: Highlight ASINs under review.

Submit clear, legible files in accepted formats (.pdf, .jpg, .png).

Step 3: Create a Plan of Action (POA)

Your POA must address Amazon’s concerns. Include:

1. Root Cause: Explain why the issue occurred.
2. Actions Taken: Describe corrective measures, such as verifying supplier authenticity.
3. Preventive Steps: Outline steps to prevent future issues, such as stricter supplier vetting.

POA Example Outline:

• Introduction: Acknowledge Amazon’s concerns.
• Root Cause: Analyze why the suspension happened.
• Actions Taken: Share steps taken to fix the problem.
• Preventive Measures: Detail strategies for future compliance.

Step 4: Submit Your Appeal

When submitting your appeal:

• Attach all required documents.
• Keep your POA concise and professional.
• Directly address the reasons for suspension.

Step 5: Be Persistent

If your appeal is rejected:

• Review Amazon’s feedback carefully.
• Revise your submission with improvements.
• Avoid resending the same documents or appeal.

Tips to Avoid Inauthentic Suspension

1. Verify Suppliers: Only work with reputable suppliers who provide legitimate invoices.
2. Maintain Records: Organize all invoices and supplier communications.
3. Monitor Account Health: Regularly check your account health dashboard.
4. Act Quickly: Respond promptly to Amazon notifications.

Communicating Effectively with Amazon

To fix inauthentic suspension, effective communication is key. Follow these tips:

• Use clear, fact-based language.
• Avoid emotional appeals.
• Seek clarification if Amazon’s responses are unclear.

Final Thoughts

Dealing with inauthentic suspension is stressful, but reinstatement is possible with the right approach. Focus on understanding the cause, submitting accurate documentation, and creating a well-structured POA. Persistence and professionalism are essential to fix the issue and regain account access.

Need help with your suspension? Contact us or call 1-877-973-5537.

For brand protection, visit Brand Protection Amazon.

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