Psychology of Amazon Shoppers: Psychological triggers that drive buying behavior online vs traditional retail.
Inside the Mind of Online Shoppers
Gone are the days when shoppers were too scared to use their credit cards on the internet.
Amazon has blasted that fear to pieces with their A-Z guarantee allowing shoppers to get full refunds on nearly anything.
The other problem was shipping times. Ten-day shipping was the norm… & it costed extra! Now with Amazon Prime, everyone expects their stuff within 48hrs, or even 2hrs for a small extra fee. Talk about spoiled!
This article is all about those psychological barriers & triggers your shoppers face when considering buying your product. Understand and master these, and you’re eons ahead of the old school brand owners who are “going to try this Amazon thing out.”
Key Takeaways
- The middle sections of the listing like “Customers Who Viewed This Item Also Viewed” are stealing your sales! Optimize your listing to keep more customers from clicking on a competitor.
- Your main image
- This is what gets the click
- “Scroll stopping” means it’s attention grabbing enough to get customers to stop scrolling, aim for that!
- Other images
- This is what sells your product & increases conversion rate
- Some buyers don’t even look at text so be sure to include important info in the photos
- Copywriting
- Rank for keywords while being readable
- Concise is more powerful than a ton of words
- Start with benefits, not features
- Ebc
- Better conversion rate
- Goal is to make the EBC look as if it was your own website
- Reviews & Questions
- Gives social proof – humans don’t like to be crash test dummies…
- Price is super important
- Customers can compare prices easily in open tabs so it’s more important than retail stores where there may only be 3 or 4 options.
Psychology of Amazon Shoppers
Hope this was helpful… if you liked this video or post, you’ll LOVE the more in depth guides we have on https://www.kenjiroi.com/blog about Amazon Listing Optimization.
Or if you have any questions, feel free to reach out to me directly on Facebook @danny.k.carlson
Cheers,
Danny Carlson, Kenji ROI
Danny Carlson is a 26 year old entrepreneur & expert in Amazon Ecommerce. He started his first business producing extreme downhill longboarding videos in 2014 as a way to fund travel for longboard racing. After a near death experience longboarding in the Philippines, Danny dove headfirst into building an Amazon FBA business. After selling $200k in home & garden products his first 6 months, he founded Kenji ROI, an agency to help Amazon sellers create an advantage through product listings.
Through psychologically driven copy writing/keyword optimization, product photography, videos, EBC, & PPC Management, Kenji ROI has served over 400 Amazon sellers & created over 600 listings from scratch. Danny is also co-host of the Actualize Freedom Podcast and regularly speaks on live webinars, podcasts, & business events in Vancouver, Canada.