E-Commerce Madness: Prime Day Tips for Sellers
It’s July 12th – for people outside the e-commerce loop, it’s just another hot summer day. But for online shopping enthusiasts and of course, for Amazon sellers, it’s more like Christmas in July. And despite Wal-Mart’s desperate attempt to compete, they don’t have a shot at out-doing Amazon when it comes to great deals.
Amazon Prime Day can be your best e-commerce success yet, or your worst nightmare. In the midst of the e-commerce madness, what are the best Amazon Prime Day seller tips that will help you handle issues that may arise in the middle of the highest volume online shopping day of the year?
Monitor Your Account Constantly. Of course, your Amazon seller account monitoring should be a regular practice. But during Prime Day, you must have a staff member on your seller dashboard around the clock. This is the worst time to accumulate any issues with your performance, response time, and other Amazon customer metrics.
Remember the Most Important Principle. Customer Obsession – Amazon clearly stated that their dedication to customer service goes beyond simple, polite buyer communication. You can consider this the single most important of all the Amazon Prime Day seller tips you’ve heard over the past week. Basically, the truth is that if you’d like to reap the benefit of Amazon’s enormous customer base, you need to cater to the requests of every customer you deal with. Issue refunds, answer message immediately, offer free return shipping if the customer is unhappy. It’s not worth it to pinch pennies on Prime Day and lose your selling privileges in the long run.
Get Social. If your Amazon products are branded, utilize the trending hashtags related to Prime Day 2016 to get the word out about any sales or discounts you’re offering – or just to spread the word about your Amazon store in general. Social media is a powerful asset in e-commerce, and today is the perfect day to use it to your advantage.