Avoid Amazon Suspension With These Tips
Black Friday, Cyber Monday and other holiday sales are just around the corner, which means Amazon retailers and other e-commerce sellers like yourself are getting ready for what is likely your busiest sales season of the year.
However, that can all come to a halt if you find yourself facing an Amazon suspension during this time.
From buyer complaints to accusations of trademark infringement, there are many ways to have your account shut down (and many other ways to avoid Amazon suspension, but we’ll get into that later). And while getting suspended on Amazon is always inconvenient, if it happens during a high-volume season, it can shut down your entire operation and freeze your assets when it’s most inopportune, losing you valuable sales and income opportunities.
If you want to avoid Amazon suspension and maximize your sales during the holidays, here are a few suggestions from Amazon legal experts:
Prepare Early
Brick-and-mortar and online retailers are launching sales earlier and earlier to capture customers. That means it may be in your best interest to launch your own promotions before Black Friday, Cyber Monday, etc. Doing so may net you some extra sales that you wouldn’t have seen otherwise.
And when it comes to preparation, it’s crucial to keep an eye on your Seller Dashboard Performance Metrics as outlined by Amazon:
Crunched for time? We offer Amazon account monitoring services to help you manage your business and keep your metrics within the acceptable limits to avoid Amazon suspension.
Review Your Reviews
A recent study showed that seller ratings may be even more important than price, according to some consumers.
- 87% of shoppers check seller ratings on a regular basis
- 92% filter out results with fewer than 3 stars
- 85% of customers will NOT purchase an item that doesn’t include shipping
The last statistic is especially important. If you aren’t already an FBA seller, you might want to consider making the switch to help streamline your shipping and capture valuable customers at the same time.
Brush Up On Recent Amazon Changes
Recently, Amazon updated their requirements on sellers to help “enhance” the customer experience. From the brand-new free return program and slimmer timeframes to respond to claims, sellers trying to avoid Amazon suspension have their work cut out for them.
If you’re unfamiliar with the recent changes for FBA sellers, find out more here.
Make sure you understand all of the changes before the holiday season hits.
Get Help If You Couldn’t Avoid Amazon Suspension
If you do find yourself facing suspension and need to appeal, don’t try to do it yourself. Only lawyers have the skill, expertise, and experience to help you appeal your suspension. We offer Amazon suspension appeal services to help make the process as quick and easy as possible, which can save you time and money in the long run (doubly important during the busy holiday shopping season).
Don’t hesitate to contact our team of Amazon legal experts today with questions on how to avoid Amazon suspension or how to appeal an Amazon suspension if one occurs.