Mark Cuban Joins Amazon Exclusives
Mark Cuban, a well-known TV personality and investor who appears on the hit series on Shark Tank, is set to join Amazon Exclusives. Cuban has stated that he realizes the power of Amazon and how joining the platform can quickly skyrocket sales for the entrepreneurs he chooses to work with.
Cuban plans to bring several of his portfolio companies on board with Amazon Exclusives. The Exclusives collection by Amazon is comprised of products sold, of course, exclusively on Amazon. Now, the collection will feature about 100 products from a variety of Cuban’s companies – many of which appeared on Shark Tank as well.
The Mark Cuban Collection will be featured on both the Exclusives site along with the main Amazon Marketplace. Some of the brands that will be included are Slyde Handboards, Bottle Breacher, and a variety of other noteworthy product lines.
More About Amazon Exclusives
Amazon Exclusives is a collection launched last year to benefit Amazon sellers who choose to sell only on Amazon. With the exclusives program, third-party sellers benefit from added visibility and faster shipping in return for a larger cut for Amazon. Users of this program state a major spike in sales once they joined. Here are some numbers on this recently launched program:
- Amazon Exclusives has expanded to about 20,000 products in the past year and about 300 brands
- Over 60 of these products became best sellers in their categories
- The Exclusives product lines show a growth rate of over 15% monthly
- Amazon Exclusives sales for 2015 totaled over $50 million
Mark Cuban stated that the added benefits of utilizing Amazon’s power to boost sales for his companies and their dedication to customer service will only help his overall mission. With the decision to move many of his brands directly to Amazon, Cuban’s decision only reinforces the dominance of the platform.