Plans of Action for Intellectual Property Complaints / 72 Hour Amazon Suspension Notice
We currently had 2 sellers who received 72 Hour Amazon Suspension Notices stating that their accounts would be suspended in 72 hours unless Amazon received a Plan of Action for the intellectual property complaints on their accounts. Both of the sellers had 18 complaints.
What Amazon was requesting was a Plan of Action which, once drafted by the talented staff at Rosenbaum Famularo, PC, law firm behind AmazonSellersLawyer.com, would contain proof of authenticity as well as preventative and corrective measures.
A Plan of Action is typically comprised of 3 parts: Root cause, Immediate corrective action, and Systemic changes to your business.
The root cause will identify the reason for the complaints.
Amazon will not always provide specific information regarding the reason for a suspension, so a seller has to do a “deep dive” of their account to figure out the exact cause. They should examine their performance notifications, feedback, and the email from Amazon itself.
The immediate corrective action is what the seller is going to do immediately to fix the problem at hand.
Amazon wants to see that sellers are doing whatever it takes to keep consumers happy. For example, if there is a problem with the item sold, send the customer a new one free of charge.
The preventative corrective measures are ways to show Amazon that the seller has improved their business practices and will remain compliant in the future.
In this section, sellers need to show Amazon the changes that are going to be made to their business practices to ensure that the current issue will not occur again down the line.
Once your Plan of Action is complete, it gets submitted to Amazon. At this point, Amazon will respond to let you know that either your account has been reinstated or that they require further information.