Amazon’s 2025 Crackdown on Related Accounts: How Sellers Can Stay Safe
Introduction
Amazon’s enforcement in 2025 is more aggressive and precise than ever. One of the top causes of sudden account shutdowns is being flagged for a related account.
If Amazon links your seller account to another that has been restricted or suspended, you may lose selling privileges even if your account is clean. Many sellers do not realize what can trigger this connection.
This guide explains what related accounts Amazon suspension means, what causes it, and how to protect yourself from an unexpected shutdown.
What Is a Related Account on Amazon?
Amazon defines two accounts as “related” when they share information that suggests they are controlled by the same entity or individual. This includes:
Shared IP addresses
Common devices or browser sessions
Matching bank accounts or credit cards
Duplicate tax ID numbers
Reused shipping or return addresses
VAs or agencies with access to multiple accounts
Logging in through the same mobile or Wi-Fi networks
Sellers are often unaware they are linked through shared tools, contractors, or old logins.
Why Amazon Suspends Related Accounts
Amazon applies strict enforcement to prevent policy violations, especially when a previously suspended seller attempts to open a new account. However, innocent sellers are also getting caught due to overlapping digital footprints.
Reasons Amazon suspends related accounts include:
Preventing banned sellers from reentering the marketplace
Controlling risk tied to policy violators
Automating enforcement using device and login patterns
Even if your account history is perfect, a link to a suspended account can result in a policy violation or full suspension.
What Triggers a Related Accounts Amazon Suspension?
Here are some common scenarios that trigger Amazon’s related account detection:
1. Logging in from the Same IP Address
Sellers using public Wi-Fi, coworking spaces, or shared warehouses may unintentionally create a digital connection between accounts.
2. Using the Same Virtual Assistant or Agency
If your VA or agency accesses other Amazon accounts using the same tools, devices, or networks, Amazon may consider those accounts related.
3. Creating a New Account Without Approval
Opening a second seller account for another business without Amazon’s written approval violates policy and results in enforcement.
4. Reusing Payment Information
Using the same bank account or credit card for two separate seller accounts often leads to automatic flagging.
5. Logging in Across International Marketplaces
Even legitimate sellers expanding across regions (like US and EU) can be linked if login practices are not segmented correctly.
How to Avoid Related Accounts Suspension
To stay protected, Amazon sellers should take the following steps:
Use a Dedicated IP Address
Avoid logging in from shared or public networks. Use a consistent, static IP address for your business operations.
Maintain Device Separation
Do not use the same devices or browser profiles for multiple Amazon accounts. If you manage accounts for clients, use virtual desktops or clean environments.
Vet Your VAs Carefully
Work only with virtual assistants or agencies that guarantee isolated access protocols. Ask if they use virtual machines or sandbox environments.
Apply for Additional Accounts Correctly
If you need a second Amazon account, apply through Seller Central and wait for approval. Keep documentation that shows each account is independently owned and operated.
Need help preparing your application? Visit AmazonSellersLawyer.com.
How to Respond to a Related Account Suspension
If you receive a suspension notification for being linked to a related account, take these steps immediately:
1. Review the Suspension Message
Look for wording like “related account,” “multiple accounts,” or “linked login activity.”
2. Prepare Evidence of Separation
Gather documents that prove you are not the same person or entity. These can include:
A lease agreement for your workspace
Separate legal business registrations
Different bank accounts and tax IDs
Proof that your VA or agency uses isolated access
3. Submit a Plan of Action
Include a factual explanation, outline why your account is unrelated, and provide a list of changes you will make to prevent future connection.
4. Escalate to Executive Seller Support
If the standard appeal is denied, escalate to higher-level teams with a detailed legal appeal or through the Seller Support Contact route.
When to Contact AmazonSellersLawyer.com
Our legal team assists sellers facing unfair suspensions related to account linkage. We help:
Review digital access logs and VA activity
Draft precise, evidence-backed appeals
Escalate unresolved cases to the right Amazon teams
Protect your seller privileges going forward
If Amazon has linked your account to another without evidence, contact AmazonSellersLawyer.com for urgent help.