Amazon Bundles IP Complaints
Recently, Amazon sellers started reporting that they are receiving emails from Amazon containing multiple intellectual property (IP) complaints for different ASINs. Previously, these notifications only specified one ASIN and were sent individually. Why the change now, and what does it mean for sellers?
The fact is no one knows yet why this change was made. It could be that Amazon is taking further steps to protect brands or they may be streamlining their internal process for dealing with copyright and trademark infringement complaints by grouping them together. However, Amazon hasn’t announced a reason yet, so it’s all guesswork at this point.
That doesn’t mean if you receive one email containing multiple IP complaints instead of one email per complaint that you need to worry about addressing these allegations in a new way. You aren’t alone—sellers all over the world have been reporting the same thing. In many cases these accusations are unfounded and may be quickly resolved with the help of a licensed attorney. Amazon suspension legal experts are working on custom approaches for individual sellers to give you options on how to respond to this new way of communication.
Have you already seen this change?
If you aren’t sure what to do, contact a legal expert as soon as possible or risk a 90-day freeze on your seller’s account. It’s important to keep in mind that only licensed attorneys are qualified to address IP cases on Amazon. Anyone without a law degree lacks not only the experience and legal ability to pursue these complaints, but credibility as well.