Increase Your Amazon Feedback Score
Sellers can no longer give away products at a discounted rate or for free in return for a review – it’s against Amazon’s Terms of Service.
Sellers who do, risk having their account suspended or worse.
The new guidelines coupled with the fact that less than 5% of all buyers leave feedback of any kind on Amazon, presents a challenge to all sellers.
Your seller feedback rating and recent reviews can help persuade buyers to buy your product over others.
According to a study by BrightLocal: 92% of consumers now read online reviews before making a buying decision. Studies have also shown that consumers are more likely to buy something if others are telling us, it’s great. Reviews directly affect your Amazon ranking, which affects your product visibility.
Increase Your Amazon Feedback Score – Review quantity and quality can make a big difference to your sales, profits and Buy Box chances.
The most reviewed product in an Amazon category, is more often than not, also the best seller. The longer your competitors have more reviews than you do, the longer the perception remains that their product is superior in some way.
Positive reviews are one of the most important elements of a successful Amazon listing. They can persuade buyers currently undecided and help to assure consumers that you’re selling a quality product. And on Amazon, the more positive reviews you can get, the merrier.
It’s somewhat inevitable you’ll get a negative feedback or unfavorable product review at some point when you sell on Amazon. When this happens, ask yourself if there’s anything you could have done better.
When you do receive a negative review, you should examine if it’s against Amazon’s guidelines. Amazon will remove feedback where the reviewer has used “obscene language” or included “personally identifiable information”.
Transaction feedback that contains an Amazon product review can also be removed easily from your feedback profile, as according to Amazon’s guidelines, these should be added to the product review section. If you think the review infringes on Amazon’s guidelines, you can send a message to Seller Central and ask them to remove it, so it doesn’t impact on your feedback score.
If it’s not against Amazon’s guidelines, don’t worry, you may still be able to get it removed, with the right approach. Look at the issue the buyer had and see if there’s anything you can do to resolve it.
An Amazon buyer can adjust/remove their feedback up to 60 days after they post it, so try to be accommodating to resolve the issue.
Here’s 7 Quick Tips to Increase Your Amazon Feedback Score:
- Offer first-class customer service
- Ensure your listings are complete and accurate
- Respond to customers quickly
- Use appropriate packaging
- Ship items on time
- Don’t pay for reviews
- Ask for feedback!
Increase Your Amazon Feedback Score – Conclusion
It’s no surprise, that many are choosing to turn to an automated feedback tool like Feedback Express that’s fully compliant with Amazon’s Terms of Service (that all Sellers accept when they sign-up to the platform).
Guest Blog by Chris Dunne from FeedbackExpress. FeedbackExpress is a powerful, cloud-based software solution that helps Amazon sellers automate and manage their feedback communication with buyers. The software is proven to help sellers get more positive seller feedback and product reviews as well as removing any negative and neutral feedback quickly and effectively.