There has been a marked increase in counterfeit complaints and suspensions.
Counterfeit complaints are a type of trademark complaint. Most counterfeit complaints are baseless; most sellers do not sell counterfeit goods. If you are selling genuine products, there is likely no basis for the complaint.
You can be in violation of trademark law, but that doesn’t mean the goods are counterfeit.
Lack of a brand’s ok to sell is not an intellectual property violation.
When you are filing a counterfeit complaint, you need to have proof that the product is counterfeit. If you have done a test buy and can show that one product is not identical to the exact listing, that is proof, and you can file a counterfeit complaint.
Amazon requests but does not require proof of test buys to file counterfeit complaints.
Major brands are asserting 100% false complaints, stating that clients are not authorized to sell goods and telling us to prove that our clients are not selling counterfeit goods. They do this to remove small sellers.
We defeat these baseless claims by providing invoices, etc., which prove that the products were purchased legitimately.
When receiving a complaint, you should contact the complainant. Remember that your goal is to get a retraction. If the complainant fails to respond or refuses to withdraw the complaint, your next step should be to contact Amazon Notice-Dispute and show that the complaint is baseless.