AMAZON SELLERS LAWYER SUCCESS
An Amazon seller was suspended because of Amazon’s inauthentic accusations.
The suspended seller sells health and beauty products. The seller’s initial plan was to blame the distributor for providing inaccurate invoices that were clearly not going to survive Amazon’s review.
After retaining our law firm, a better plan was drafted, implemented, and submitted to Amazon. Underlying the entire case, all the products were 100% authentic. The previously suspended Amazon seller has been fully reinstated.
Health & Beauty Product Seller Reinstated on Amazon
Learn what corrective measures this seller took to get back to selling on Amazon.
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Inauthentic is a term loosely defined by Amazon that often confuses sellers who receive this type of complaint.
What is Amazon’s definition of “inauthentic”? According to seller policies, inauthentic items are not quite “counterfeit”. In the eyes of Amazon, inauthentic items are not completely “fake”, but they are part of a gray market category that can get quite complicated. This gray market can be hit or miss – regardless, when Amazon chooses to flag your item as potentially inauthentic, it means that the product has allegedly been purchased from a source that is not authorized to sell it.
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