Recently, we had a seller come to us with a suspension for their Seller Fulfilled Prime eligibility privileges. This case required a keen attention to detail..
Trying to venture out and grow his business, the seller had just opened a second facility. It turned out that the facility was under-staffed and the employees were under-trained. The staff had mismanaged orders to the point that the seller’s metrics were very poor. There was almost no way of coming back.
Amazon is extremely metric focused and their margins for error are very thin.
Any time you are preparing a Plan of Action, if you can identify the cause / problem, then it is fairly easy to find a solution. In this case, the seller had two storage facility warehouses and was self-fulfilling out of both.
“Root Cause” is something Amazon frequently asks for. Be careful – Amazon likes sellers taking responsibility but avoid liability.
When a seller has Prime Eligibility removal issues, we want to tell Amazon the specifics as to why those orders were not being shipped on time. In this case, after finding the root cause, we were able to build upon it and say we closed the second warehouse and consolidated staff to dedicate themselves to getting orders out on time.
Once we identified what caused it, we worked with our client. We told the seller that we had to find a solution – we had to find something that’s going to show and guarantee to Amazon that this is not going to happen again going forward.
After consulting with our team, the client thought that the best option would be to close the second warehouse and reallocate all the employees into a single one. This would provide even better metrics than when they started, and it would also give the under-trained employees the opportunity to train with individuals who were already staffed and situated.
As soon as we did this, we sent our plan to Amazon. After the 2nd appeal, Amazon recognized the cause, recognized how our client fixed it, and this attention to detail won the appeal.
If you are a Seller with Fulfilled Prime eligibility privileges, call us at 1-877-9-SELLER or email us at CJ@AmazonSellersLawyer.com for a free consultation.
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