Amazon is a highly competitive and profitable platform.
It demands the utmost perfection from sellers.
However, sellers are human, and to err is human. And worse yet, Amazon lacks certain divine qualities.
5 Protections for your Amazon Sellers Account
These five tips will keep you from trying to pray Amazon’s ire away:
- Get quality invoices:
- If anything is ever questioned as inauthentic, you have a pretty instant rebuttal. Make sure the invoices have your company, the vendor company, and detailed inventory of the products sold. If any of these elements are missing, Amazon may not accept it in the appeals process.
- Never purchase a product without an invoice.
- We have seen clients who run into this issue. They claim to have an authentic product, but have no proof. Their appeals process is made exponentially harder that way.
- Respond to all customer emails within 24 hours.
- This is a big one. Amazon values the customer over all else. The shorter the response time, the better. This communication goes a long way in keeping customers happy, which is what Amazon wants from its third party sellers.
- Follow up with all customers to see if the purchase was satisfactory.
- This goes hand in hand with #3. If anything is ever found to be unsatisfactory, offer a refund. If you do offer a refund or discount, DO NOT ASK FOR A REVIEW, THIS CAN BE SEEN AS REVIEW MANIPULATION.
- Routinely check inventory and listings to make sure that the listing images match the products going out.
- Products change appearance, packaging, color, etc. If the images on the listing do not reflect this, it can lead to confused customers.
