Amazon’s 2025 Restock Limits: What Sellers Need to Know
Introduction
In April 2025, Amazon quietly reinstated restock limits for Fulfillment by Amazon (FBA) sellers, capping inventory levels at approximately 90 days per ASIN. This unexpected change has left many sellers scrambling to adjust their inventory management strategies to avoid stockouts and maintain sales velocity.
This article delves into the implications of these restock limits and offers actionable strategies to help sellers navigate this challenging landscape.
Understanding the 2025 Restock Limits
Amazon’s restock limits are designed to optimize warehouse space by restricting the amount of inventory sellers can send to fulfillment centers. As of April 2025, these limits have been reintroduced without formal announcement, leading to shipment blocks and inventory caps around 90 days per ASIN .
Key points:
Per-ASIN Limits: Inventory is now capped on a per-ASIN basis, similar to policies during the 2020–2021 pandemic.
Lack of Clarity: Sellers report conflicting metrics and a lack of clear communication from Amazon regarding these changes.
Impact on Sellers: The sudden implementation has caused frustration, especially as sellers prepare for peak-season challenges.
Strategies to Navigate Restock Limits
To mitigate the impact of these restock limits, consider the following strategies:
1. Optimize Inventory Turnover
Focus on maintaining a high inventory turnover rate. Regularly analyze sales data to forecast demand accurately and adjust restocking accordingly.
2. Diversify Fulfillment Methods
Utilize a combination of FBA and Merchant Fulfilled Network (MFN) to balance inventory levels and ensure product availability.
3. Prioritize High-Performing ASINs
Allocate restock capacity to your best-selling and most profitable products to maximize revenue within the imposed limits.
4. Monitor Inventory Health Metrics
Keep a close eye on Amazon’s Inventory Performance Index (IPI) and other relevant metrics to stay informed about your account’s health and restock eligibility.
Preparing for Peak Seasons
With peak shopping seasons approaching, proactive planning is essential:
Early Planning: Begin preparing for events like Prime Day and the holiday season well in advance to accommodate restock limitations.
Flexible Supply Chain: Develop a flexible supply chain strategy that can adapt to sudden changes in restock policies.
Communication with Suppliers: Maintain open communication with suppliers to manage lead times and adjust orders as needed.
Conclusion
Amazon’s reintroduction of restock limits in 2025 presents significant challenges for FBA sellers. By understanding these changes and implementing strategic inventory management practices, sellers can navigate the constraints and continue to thrive in the marketplace.