How to Handle Amazon IP Complaints Strategically in 2025

Seller checking IP complaint details with listing and sourcing documents open

Introduction

In 2025, intellectual property (IP) enforcement on Amazon has become more aggressive, with rights owners using complaint systems to protect — and sometimes control — their brands. If you’re a seasoned seller, a single IP complaint can mean more than just a removed ASIN. It could impact your Account Health Rating or lead to listing or account suspension.

This blog post focuses on actionable IP complaint strategies for Amazon sellers, including prevention, response, and dispute resolution — all framed around the platform’s updated enforcement trends.


What Is an IP Complaint on Amazon?

An Amazon IP complaint occurs when a rights owner claims that a product listing infringes on their trademark, copyright, or patent. These complaints fall into three primary categories:

  • Trademark Infringement: Misusing a protected brand name or logo

  • Copyright Violation: Copying images, text, or manuals without permission

  • Patent Infringement: Selling a product that mimics a patented design or utility

Amazon usually removes the listing and flags the seller’s account upon receipt of a valid complaint.


Trends in 2025: What Sellers Are Dealing With Now

The landscape has changed. In 2025, sellers are seeing:

  • Automated brand monitoring tools flagging listings in bulk

  • Mass-generated complaints from law firms targeting entire product categories

  • Increased pressure on Amazon to act quickly on complaints without full review

  • IP misuse where complaints are filed not for infringement, but to control distribution or enforce MAP pricing under the guise of IP

Understanding these trends helps you respond with more precision and less panic.


Step-by-Step: Responding to an IP Complaint in 2025

1. Review the Complaint Details

  • Identify the complainant and contact email

  • Determine the type of IP involved

  • Check whether the complaint relates to genuine infringement, or if it may be a case of unauthorized distribution or a false positive

2. Review Your Product and Listing

  • Confirm if you are selling genuine goods

  • Verify that your images, bullet points, and titles are original or authorized

  • Determine if you are operating under the first-sale doctrine

3. Reach Out to the Rights Owner (If Appropriate)

If the claim is incorrect:

  • Contact the complainant using a calm, professional tone

  • Share relevant documentation (e.g., invoices, distributor authorization letters)

  • Ask for a formal retraction using Amazon’s template

Not all complainants will respond, but many will reconsider if you present clear sourcing documentation and valid claims.


Submitting a Plan of Action to Amazon

If the listing is already removed or flagged, Amazon may request a Plan of Action (POA).

Your POA should include:

  • Root Cause: Why the issue occurred (e.g., reused content, unclear sourcing, VA error)

  • Corrective Action: What you’ve done (e.g., removed listing, updated images, stopped selling ASIN)

  • Preventive Measures: How you’ll prevent future issues (e.g., compliance checklists, supplier vetting, listing reviews)

Supporting documents may include:

  • Supplier invoices

  • Brand authorization letters

  • Product images and labels

  • Correspondence with the rights owner


How to Avoid IP Complaints in the First Place

✅ Source from Reputable and Authorized Suppliers

Avoid gray-market sellers or unknown wholesalers. Keep all purchase records in one place and ready for Amazon.

✅ Use Only Original Content

Do not reuse product photos, bullet points, or videos without written permission — even if you’re selling the same product.

✅ Audit Your Listings Regularly

Check for possible issues such as:

  • Keywords using other brand names

  • Reused A+ Content

  • Images with trademarks or logos not tied to your brand

✅ Monitor High-Risk Categories

If you sell in categories like beauty, supplements, or electronics, be aware that these are more frequently targeted by rights owners and enforcement bots.


Final Thoughts

Amazon IP complaints in 2025 can feel like legal landmines — but with the right response and documentation, they are manageable. If you receive a claim, don’t ignore it or react emotionally. Respond with clarity, professionalism, and proof.

If you’re facing a persistent complaint or your account is already flagged, the team at AmazonSellersLawyer.com can help prepare documentation, submit POAs, and challenge wrongful claims. For brand owners looking to enforce their IP the right way, visit BrandEnforcementLaw.com to set up a defense system that protects your brand on Amazon and beyond.

Need help?

You’re not alone. We’re here to support and guide you through this.

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