How to Fight Back Against Brands on Amazon Who’ve Sent a Baseless Cease & Desist Letter

If you receive a cease and desist communication from any law firm or any brand, or an IP complaint, I want you to think of a few things:

Are your sales totally fine because they’re genuine, and they’re within the first sale doctrine? I also want you to think like a business person, because not everything is really right or wrong. Think about how important that product is to you. Think about the 80-20 rule. So, if the product is totally unimportant or you’re not even selling it, you’re not making any money on it, then even though you have every right to sell it, it might be a good business decision to choose not to sell it.

Now, if the product is vital to your business, or you’re making a boatload of money selling it, then you want to dig a little bit deeper and say, “Hey, you know what? Does that brand, or does that lawyer have any right at all to tell me not to sell it?”

So, if you want to learn more about how to handle cease and desist communications, how to handle IP complaints, contact us for a free consultation. We have more information for Amazon sellers than any website on earth bar none. Also, take advantage of our free consultations. We’re here for you if you have received a baseless cease & desist letter.