Amazon is an excellent business opportunity for third-party sellers, however, all should be aware of third-party seller suspensions on Amazon.com
About 50% of the sales made on the platform come from third-party sellers.
This makes it a very attractive opportunity, as the potential income a seller can make is quite large. However, Amazon seems to do everything in its power to make it more and more difficult for third-party sellers.
Though policy violations and the repercussions are fairly common and often justified, there are times when Amazon will suspend a listing or account with little to no explanation and leave a seller floundering.
Unfortunately, they have every right to do this, which every person deciding to become a seller should be aware of. Once the suspension occurs, Amazon gives sellers the option to appeal the decision, but that often does not make the process even slightly easier. Seller Support is more often than not completely unhelpful to sellers, even when they do actually respond. Also, speaking with multiple representatives will often lead to multiple responses. This further leaves sellers at the mercy of Amazon.
Since sellers are human, it is expected for mistakes to be made. However, Amazon is rarely lenient even when it comes to an honest mistake. This can make it extremely difficult for sellers to get their account or listing back up and running.
The best thing to do is try to avoid suspension entirely.
To do so, you must ensure that you are up to date on all policies constantly and have a thorough understanding of all of them. Have your business model reflect these policies as much as possible to more easily abide by the rules.
We know that even the most careful seller is at risk for suspension on Amazon. And it can be difficult to appeal on your own. If you are struggling with a suspension, regardless of the reason it happened, our team is very familiar with going toe to toe with Amazon.
