Amazon’s New RESTRICTED Category: Personal Safety Household Products – Account / ASIN Suspensions because of the Coronavirus epidemic.
Amazon sellers, you face an entirely new issue that you need to address head-on to keep your accounts and listings intact.
My name’s CJ Rosenbaum. I’m one of the two founding partners of Rosenbaum Famularo, the law firm behind amazonsellerslawyer.com.
Personal Safety & Household
If you haven’t heard of it, it is a brand new category that Amazon has created. They’ve created it in light of the Coronavirus epidemic. At least that’s what Amazon is telling you. Personal safety and household items are now restricted. Now, if we know anything at all about Amazon, we know that the enforcement is going to be erratic. There are going to be a lot of sellers that are needlessly suspended and other sellers who are allowed to continue to sell these products likely without getting Amazon’s permission.
This is what I can tell you so far – I’m going to read directly from Amazon’s policy…
Personal Safety and Household products. Customer trust is our top priority. As such, we have implemented requirements to sell certain Personal Safety and Household products related to the worldwide Coronavirus epidemic, such as face masks, hand sanitizer, disinfectant wipes, sprays, and also isopropyl alcohol.
Amazon is suspending listings and accounts for all sorts of products. Now, some products are easily relatable to the Coronavirus, some are a bit more tenuous, and some don’t make any sense at all.
So what are we recommending to Amazon sellers?
Number one, don’t raise your prices. Number two, immediately, if you haven’t done it already, immediately go to the link that we’re going to give you at the end of this video and apply to sell these products. Number three, look at your products, if you do not see a link between your product and the Coronavirus epidemic, ask other people, call us for a free consultation, we will brainstorm with you to see whether or not we can figure out a link. I’ll give you an example: Household mops.
Now, you may not think of a household mop is something that has anything related to coronavirus, but if you think about it, we are all cleaning our homes more and more. I personally read an article that said the Coronavirus can live on the bottom of our shoes for days at a time. So are mops related? Yes, I can absolutely see the connection. Do I agree with it? Not really.. but any product you’re selling, I think you should brainstorm and think to yourself – can this at all be related to the Coronavirus and if it can, don’t raise prices.
In addition to Amazon’s accusations of price gouging, attorney generals all over the United States are sending you letters accusing you of price gouging. If your costs went up and you raise your prices accordingly, that is not price gouging in my opinion. If it’s a brand new product that just went online, that is not price gouging. But you need to be aware, this is a whole new landscape.
Thank you for joining me for Amazon Sellers Lawyer Insider Information.