How to Remove Copyright Infringement Claims on Amazon w/ DMCA Counter Notices
We can’t get into counter notices without first talking about the Digital Millennium Copyright Act (DMCA).
The DMCA created a mechanism where platforms like Amazon are protected from liability. What they need to do is accept the copyright complaints, and either you can get the complaint retracted or file what’s called a counter-notice.
When you file a counter-notice, the law says that the complaint gets removed, unless the other side files an actual lawsuit against you in a federal court. So that’s the system. If you receive a copyright complaint, you can ask for a retraction, if they say no, you can file a counter notice, and they have a choice of actually having their complaint disappear, or actually suing you, and that’s what a counter notice does. It says basically put up or shut up.