Private Label Brand Protection & IP Accelerator Program
22 days, that’s all you have until Q4 hits. 22 short days of Amazon selling, and then boom, you are in Q4.
Today, what you need to know about pertains to private label sellers and also small, medium and large-sized brands, brand protection when you’re selling your products on Amazon.
What I want you to focus on is, one, if you don’t have a trademark, apply for your trademark right now. Right now, go to Amazon’s IP Accelerator, intellectual property, IP Accelerator Program. Use one of Amazon’s law firms to apply for your trademark, for your private label brand and then you will get brand registry probably within a week. That gives you a lot of tools to protect your sales. That is the first thing you need to do if you don’t already have a trademark for your private label brand.
Number two, you need a software solution in place to monitor your listings. We do this and we have a fantastic software solution custom made for us in our brand protection unit. Rob leads the team protecting private label sellers, small brands, medium-sized brands and large brands. You have to use an automated system to monitor your listings to lead to the next stage, which are C&D letters, and only when necessary, complaints.
The third step is learning how to write an effective cease and desist communication. There is no need to be nasty. There is no need to be overly aggressive. One of the world’s greatest C&D communications was written by Jack Daniels, where it really talks about the brand and it’s very effective. Our C&D communications have over 60% rate of success of getting hijackers off of your private label and branded listings. So you need to learn, one, how to write effective cease and desist communications, and only when necessary, how to make an effective complaint on Amazon.
Our inside information about how Amazon works, how to write winning plans of action, deal with intellectual property right complaints, how to make complaints on Amazon and when necessary, comes from cross-examining Amazon’s executives at arbitration. It also comes from interviewing current members of Amazon staff in India and former Amazon staff all over the United States.
We do the best job in the world at private label brand protection. But if you want to handle it yourself, those are the top three things you need to know about as you get closer and closer to Q4 when you have to protect your sales.
*** If you hired another company to draft your Plan of Action & they’re not available to you, contact us today. We’re here for sellers every day of the week: MON-FRI: 9am – 8pm, SAT & SUN: 10am – 6pm EST ***
🚩 CALL 1-877-9-SELLER FOR A FREE CONSULTATION
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