5 tips on persuasive writing for an Amazon appeal / POA. Using psychology to write winning Plans of Action.
5 tips on persuasive writing for a plan of action / Amazon appeal:
Number one: use specific information. If you’re talking about hiring somebody, if you’re talking about using a new software program, put their name, put their hire date, put some of their experience, put the name of the software. Use specifics in your plan of action; it helps win reinstatement.
Number two: use Amazon’s leadership principles. There’s a Cajun saying that says it’s easy to ride the horse in the direction that it’s going. Amazon staff in India is trained to follow the leadership principles. It is pounded into their head from the first day of their first interview, which is what I learned when I went to India and interviewed dozens of these people. Use leadership principles.
Number three: the rule of holes. The rule of holes is that, when you’re in one, stop digging. So stop trying to explain that you didn’t make any mistakes, and phrase everything that you do in how you’re going to be a better Amazon seller.
Number four: and I learned this from my decades (literally 20 years) as a trial lawyer doing personal injury, medical malpractice employment cases: Avoid ultimate conclusions. Let the reader, let the person in India, come to the conclusion that you will be a better seller. Don’t give them that information; just lead them there, bit by bit by bit.
Number five: and this is probably the most important thing in persuasive writing: You need to be honest. Now, I don’t want you to ever admit you did something wrong on Amazon, that you violated a policy unless they got you dead to rights, and they know it, and you know it. But you also need to be honest about how you’re going to improve. Be honest about what you actually did to make that customer happier. Honesty is very, very persuasive.