Why Is It Important To Rank Your Products High On Amazon
One of the mantras on achieving higher sales on Amazon is to get a higher product ranking. The higher the ranked product, more the revenue for the seller. A9, is the name of the algorithm which ranks products on Amazon. When an intelligent police officer wants to catch a thief, he starts thinking like one, to understand his ideology and moves. In this particular case, you are the police officer and A9, is the thief.
If you want your product to rank higher on Amazon, you need to start thinking like A9. Although not much is revealed about the science which A9 uses to rank a product on Amazon, but Amazon product tracking suggests that sales with a mixture of reviews and rankings are the main rank determining factors and since Amazon is a competitive market, staying one step ahead of your competitor is a must.
The Amazon search algorithm is completely different from Google. Amazon=purchasing (from a consumer’s point of view) and Amazon=Selling (from a seller’s point of view). It’s that simple. In order to rank your product higher, you not only need to be relevant but you need to be on point as well, to increase the likelihood that the person searching for a particular item will choose your product. In addition to the relevance factor, the popularity factor (i.e. the reviews and ratings) do also have its say in this discussion.
Reviews and ratings act as your virtual “Sales Representatives”. The more positive reviews and ratings posted about your product the more likely it is that a consumer will choose your product. This will not only result in an increase in revenue for you, but would also contribute positively towards increasing your performance quotient as well, which in-turn means that your product ranking would start improving.
The enhanced performance quotient will also help you implicitly in another manner as well. The increase in sales of your respective product, will also increase the keyword ranking for the product listing.
Have you ever heard about any person purchasing a product from page 9 or 10 of the search results or to be more relevant, even from the third page as well. According to a research, about 96%-97% of the purchasers look to purchase a product from the first page or the second one, if they look for more options. This is just a small piece of statistic that clearly shows how important product ranking can be for a product’s performance.
A product search is made on Amazon through a search term, which are technically known as “keywords”. Hence, the choice of the keywords gets really important in getting your product to touch the heights. Only looking for the most famous keywords won’t do the trick for you. Relevance is really important in this aspect. This is where it gets difficult. Find the most relevant keywords which best describes your product. Remember, the above mentioned statistic, 97% one. This shows that most of the people look for specific products, hence being general while choosing keywords can cost you a lot more than you can expect.
Relevance is not only important for ranking your product, but it is equally important for customer satisfaction as well. A product description that contradicts the actual attributes of the product, will not only result in negative marketing of the product, but would also result in the customer discontinuing the purchase of your product. Especially if you are operating in a competitive market it would result in putting all those orders in the basket of your competitor. This can simply be summed up as the worst nightmare an Amazon seller can have.
About the author:
This guest post is written by Risha Jason of AMZ Insight. She is an experienced data analyst who specializes in tech trends, business analysis and industry insight. As she believes that data always tells a story, she likes studying numbers, figuring out what they say about the relevant business and how the information can help business leaders take their visions forward. Risha takes a special interest in digital marketing, eCommerce, consumer behavior, online marketplaces and content marketing.
AMZ Insight is cloud based software designed for Amazon sellers to meet their specific research and tracking needs. Analyze profitable niches, track full product data, monitor and improve keywords ranking, get keyword suggestions and track negative reviews with this Amazon research and tracking tool to sell more in highly competitive marketplace. AMZ insight is smart, reliable and covers 10 Amazon marketplaces. Take your 10-Days free trial to test its potential for your Amazon business.