How to Appeal Amazon Listing & Account Suspensions with Plans of Action
Amazon sellers, know how to write a plan of action, because there will be bumps in the road.
If your listing or account gets suspended on Amazon, familiarize yourself with how to write a plan of action.
So with me today is the incredible Brianna, who has been winning cases left and right. She’s going to talk about how she writes plans of action for sellers all over the country. So Briana, what do you do? How do you win these things?
Briana – So a plan of action is really the foundation to appealing Amazon suspensions and listing suspensions. When I write a plan of action, I start with the root cause and that’s why am I receiving this notification? What did we do wrong now?
CJ – Root cause requires you to do something that Amazon is all into. They call it their deep dive investigation to research into your account. When you hire us to write a plan of action, Brianna works with you. Max works with you. David works with you. Whichever paralegal / lawyer is assigned to your case to write the plan of action knows that nobody knows your business as well as you do. So that’s the very first thing, the root cause.
Now every plan of action has three sections. Your root cause, your immediate corrective action and the long-term changes or the systemic changes to your business. So Amazon can rest assured that they won’t have any more problems with you. So Briana let’s get into the immediate corrective action. Okay?
Briana – Your immediate corrective action is what Amazon wants to see that you did immediately. After receiving the notification of the violation, a word of advice, always give the customers back their money. Amazon is very customer centric. Do what you have to do to make those customers happy.
CJ – I agree with this a hundred percent, it is in our book, the Amazon sellers guide to avoiding suspensions of getting reinstatements. I’ve been telling you guys this for a year, as long as I can remember that it’s better to refund a customer. Even if they’re stealing from you. And the complaint is baseless, the customer can steal this much from you. If your account is down, you’re losing this much. So let them get over on you. Immediate corrective action. Second section, really easy. Give back the money, identify what the problem was. And this is what I did to fix it right away. Third section long-term changes to your business. That requires a little bit more thought. So Briana, what are some of the things that you put in the third section of our winning plans of action?
Briana – Okay. So I do think it all depends on the specific case that you’re dealing with, but ultimately these are just things that you can confirm with Amazon that you’ve implemented that can almost assure them that this will never happen again. In some cases I have used it as new and I have clients who agree to use tamper, evidence, safety stickers, and some situations they have a high ODR and people are just overall unhappy with their service. And so we implement more staffing. It just depends on what’s going on with you, but there’s always something that you can implement. That’ll at least reassure Amazon a little bit more that she’ll definitely won’t receive this notifications in the future.
CJ – New implementations are key improvement is key. We can always improve like we’re proving the content just by having you on the stage. It could be a software solution. If you’re going to hire somebody or you did hire someone to put their name in there, when did you hire them? What their job is, how they’re being trained. The truth is in the detail specific. If you’re changing sources of products, where are you now sourcing it from you changing how you’re packaging it. So it doesn’t get damaged in transit. How you’re doing that. Be specific, put it in the long-term changes to your business and Brianna.