What You Should Know About Amazon’s Inauthentic Listing Suspensions

Year after year, month after month, day by day, inauthentic is still by and large, the number one accusation that Amazon throws at Amazon sellers that causes your Amazon listings to go down.

So what I want to talk to you about today is a victory by Jacques. So Jacques won one of these inauthentic listing suspensions by showing really great invoices that he examined before he sent them to Amazon along with a plan of action. At the first swing at the plate, he got this seller reinstated. Jacques awesome job.

Now, what can you do as an Amazon seller? What do you need to know?

You need to know how to look at your invoices when you are sourcing your products.

When you get the invoice from your wholesaler or wherever you’re sourcing your products. Even if you’re a private label seller, you need to know what that invoice should have on it, before you take hold of that product, before you buy more goods, is that if you need to send that invoice over to Amazon, that’s going to pass muster.

The overriding issue is make sure that Amazon staff can’t poke holes in your invoices. They can be traced all the way back to the manufacturer, that the source of your products has an internet presence, that the address works out if someone at Amazon Google Earths it.

Also on your side of the invoice, try and make your information match as closely as possible to your Amazon account. Same name, same address, same email address. These things are vital. In the body of your invoice, make sure the pricing makes sense. Make sure the number of units make sense. Make sure the dates are accurate. If Amazon’s looking for an invoice for the last 365 days, make sure it’s within that time period. Make sure it all makes sense.

Examining invoices is a skillset in itself. We can do it for you if you encounter inauthentic listing suspensions on Amazon.